Going through a brand refresh, Radio Flyer planned to update their packaging to make a more cohesive brand statement while on shelves.
My time at Radio Flyer included involvement in the development and implementation of the initial roll out of updates to packaging, ranging from wagons to scooters to trikes. While participating in final critiques of the design direction, I became involved in the reshooting of products with updated imagery. Within this process, I helped manage models on set, made image selects and worked with our retoucher to create finalized package imagery. Finally, I implemented the changes in each package template and worked with our overseas partners to get new packages printed and assembled.