As a classic brand, Radio Flyer wanted to refresh their website, and add content for their fans to not only use, but also to be inspired by. With this concept, a Birthday Club page was developed.
Creating content that could be downloaded, printed, and used to host a Radio Flyer themed birthday party of their own, my work continued to encourage outdoor play and imagination. While the original Radio Flyer Red party was already designed, it needed to be prepared as downloadable content with directions. Content available for download include invitations in 3 different sizes, cupcake toppers, food signs, birthday banners, games, and other challenges for party goers.